Ecommerce Pulse
Shopify tutorials, web design tips, & more
Ecommerce SEO Guide: How to increase organic search traffic to your Shopify store
Optimizing your site to show up in search engines is a critical part of growing your business. If done right, it can result in thousands of people visiting your site each month, bringing in sales that are not dependent on advertising dollars. SEO is complicated. It also takes time—it won’t result in overnight traffic to your site, but it’s important...
Ecommerce SEO Guide: How to increase organic search traffic to your Shopify store
Optimizing your site to show up in search engines is a critical part of growing your business. If done right, it can result in thousands of people visiting your site each month, bringing in sales that are not dependent on advertising dollars. SEO is complicated. It also takes time—it won’t result in overnight traffic to your site, but it’s important...
How calculating the value of your time will change the way you make decisions
As entrepreneurs, it’s pretty common for our productivity to directly correlate with the numbers in our bank accounts. If your income is based on actual productivity rather than clocking a certain number of hours, an extremely practical exercise can be to calculate how much your time is worth and start making choices accordingly.
How calculating the value of your time will change the way you make decisions
As entrepreneurs, it’s pretty common for our productivity to directly correlate with the numbers in our bank accounts. If your income is based on actual productivity rather than clocking a certain number of hours, an extremely practical exercise can be to calculate how much your time is worth and start making choices accordingly.
The top 9 best ecommerce blogs to follow in 2016
One of my most popular posts of all time is 11 top blogs you should follow as an ecommerce entrepreneur. That list was written back in 2013, and it's currently result #2 in Google when you search for "ecommerce blog," so I figured it's time for an update! Here are the top ecommerce blogs I recommend you follow to stay on top of...
The top 9 best ecommerce blogs to follow in 2016
One of my most popular posts of all time is 11 top blogs you should follow as an ecommerce entrepreneur. That list was written back in 2013, and it's currently result #2 in Google when you search for "ecommerce blog," so I figured it's time for an update! Here are the top ecommerce blogs I recommend you follow to stay on top of...
How listening to podcasts changed my life
Podcasts are the most intimate and powerful form of media, in my opinion. Video is up there too, but one reason podcasts are so wonderful is that you don’t have to be sitting in one place, staring at a screen—you can be exercising, cleaning your house, driving, shopping, working, or whatever you normally do, and podcasts will be changing your...
How listening to podcasts changed my life
Podcasts are the most intimate and powerful form of media, in my opinion. Video is up there too, but one reason podcasts are so wonderful is that you don’t have to be sitting in one place, staring at a screen—you can be exercising, cleaning your house, driving, shopping, working, or whatever you normally do, and podcasts will be changing your...
Essential Habits Of The Successful Entrepreneur: Part 1 (Know Thyself)
You're an Entrepreneur. A Freelancer. A Solopreneur. A general Badass. You're hungry and you've been chasing the dream: a thriving business that affords you the lifestyle some people have only dreamt about. With such ambitious dreams, it can be easy to become immersed in your business at the expense of your mental and physical health. The best entrepreneurs are the...
Essential Habits Of The Successful Entrepreneur: Part 1 (Know Thyself)
You're an Entrepreneur. A Freelancer. A Solopreneur. A general Badass. You're hungry and you've been chasing the dream: a thriving business that affords you the lifestyle some people have only dreamt about. With such ambitious dreams, it can be easy to become immersed in your business at the expense of your mental and physical health. The best entrepreneurs are the...
3 steps to take after you launch a new ecommerce business
You've launched your ecommerce site. Now what? You've picked a niche, found suppliers, set up a website, and celebrated the opening of your new online store. Your hopes are high, and your excitement is through the roof. You are now officially an ecommerce entrepreneur! But as you stare at your computer screen, waiting for orders to come rolling in, a question...
3 steps to take after you launch a new ecommerce business
You've launched your ecommerce site. Now what? You've picked a niche, found suppliers, set up a website, and celebrated the opening of your new online store. Your hopes are high, and your excitement is through the roof. You are now officially an ecommerce entrepreneur! But as you stare at your computer screen, waiting for orders to come rolling in, a question...
My mobile office
Lifestyle entrepreneur. Solopreneur. Digital nomad. Location-independent entrepreneur. Wantrepreneur? My wife Ryan and I were laughing the other day at some of the buzzwords and made-up words that we see going around the interwebs these days. Whatever you call yourself, there's a growing community of people who have left the 9-5, started their own thing, and are now location-independent (or are...
My mobile office
Lifestyle entrepreneur. Solopreneur. Digital nomad. Location-independent entrepreneur. Wantrepreneur? My wife Ryan and I were laughing the other day at some of the buzzwords and made-up words that we see going around the interwebs these days. Whatever you call yourself, there's a growing community of people who have left the 9-5, started their own thing, and are now location-independent (or are...
The Great PPC Experiment: Part 1
For the past few months, I've been saying that I would not use advertising (like PPC) as a primary method of driving traffic to my ecommerce site. I've been told by other ecommerce pros that as a dropshipper with relatively low margins, it would be difficult to spend money on advertising and still make a profit. However, I've been experimenting...
The Great PPC Experiment: Part 1
For the past few months, I've been saying that I would not use advertising (like PPC) as a primary method of driving traffic to my ecommerce site. I've been told by other ecommerce pros that as a dropshipper with relatively low margins, it would be difficult to spend money on advertising and still make a profit. However, I've been experimenting...
11 top blogs you should follow as an ecommerce entrepreneur
Who has time to read more blogs, right? With all of the blogs, podcasts, and books being thrown your way, you might not even feel like trying to fit more consumption into your life. I feel the same way, but one thing I've learned over the past year or so is the importance of flooding my mind with the thoughts...
11 top blogs you should follow as an ecommerce entrepreneur
Who has time to read more blogs, right? With all of the blogs, podcasts, and books being thrown your way, you might not even feel like trying to fit more consumption into your life. I feel the same way, but one thing I've learned over the past year or so is the importance of flooding my mind with the thoughts...
5 ways to support yourself financially while bootstrapping an online business
Entrepreneurs are a different kind of people. They are never completely satisfied with the normal, acceptable lifestyle commonly called "successful" by the rest of society. This traditional "success" often includes a good job, a nice house with a 30-year mortgage, a couple of nice cars (on which it's considered OK to owe a lot of money), a few weeks of...
5 ways to support yourself financially while bootstrapping an online business
Entrepreneurs are a different kind of people. They are never completely satisfied with the normal, acceptable lifestyle commonly called "successful" by the rest of society. This traditional "success" often includes a good job, a nice house with a 30-year mortgage, a couple of nice cars (on which it's considered OK to owe a lot of money), a few weeks of...
How I chose the niche for my new online store
I'm very excited to share with you that I've recently settled on a niche for my new online store. For the past two months or so, I've been doing a good bit of brainstorming, research, and analyzing of ideas for potential products to sell, and I think (slash hope) that I've done a decent job of selecting a niche.
How I chose the niche for my new online store
I'm very excited to share with you that I've recently settled on a niche for my new online store. For the past two months or so, I've been doing a good bit of brainstorming, research, and analyzing of ideas for potential products to sell, and I think (slash hope) that I've done a decent job of selecting a niche.
8 quick actions you can take to boost your online store towards massive success
If you already have an online store, and are looking for ways to improve it, here's a checklist of 8 quick, actionable items you can do today to grow your business.
8 quick actions you can take to boost your online store towards massive success
If you already have an online store, and are looking for ways to improve it, here's a checklist of 8 quick, actionable items you can do today to grow your business.
Operations Considerations for a Start-up Business
The following article is a guest post written by Daniel Clutterbuck of Webtise. The prospect of starting a business alone can be daunting – how can one person cover marketing, sales, finance, IT, stock, delivery and more? It’s difficult, that much is true, but it’s not impossible. Thanks to technology and a few handy tips and tricks, anyone can start...
Operations Considerations for a Start-up Business
The following article is a guest post written by Daniel Clutterbuck of Webtise. The prospect of starting a business alone can be daunting – how can one person cover marketing, sales, finance, IT, stock, delivery and more? It’s difficult, that much is true, but it’s not impossible. Thanks to technology and a few handy tips and tricks, anyone can start...
Building an online business for freedom, independence, and fulfillment
In the past year, I've had the amazing opportunity to start my own business, work from home, and enjoy the freedom of being my own boss. Right now I'm sitting in a hotel lobby, sipping coffee and working on my laptop, since my wife and I are currently traveling and working on the road. It's an incredibly free feeling to...
Building an online business for freedom, independence, and fulfillment
In the past year, I've had the amazing opportunity to start my own business, work from home, and enjoy the freedom of being my own boss. Right now I'm sitting in a hotel lobby, sipping coffee and working on my laptop, since my wife and I are currently traveling and working on the road. It's an incredibly free feeling to...
5 ways to test demand for your product before building an online store
Before starting an online store, it's important to find out if there is enough demand for your product. I would highly recommend NOT ordering $10,000 worth of doggy snowsuits from a Chinese manufacturer without first knowing if people are going to want to buy them! Spending money on R&D or inventory without first determining demand is a great way to...
5 ways to test demand for your product before building an online store
Before starting an online store, it's important to find out if there is enough demand for your product. I would highly recommend NOT ordering $10,000 worth of doggy snowsuits from a Chinese manufacturer without first knowing if people are going to want to buy them! Spending money on R&D or inventory without first determining demand is a great way to...
How to use blogging to grow your ecommerce business
If you already have an online store, and are looking for ways to improve it, here's a checklist of 8 quick, actionable items you can do today to grow your business. Is a blog really that important for your ecommerce store? When you start an ecommerce business, you might think that you just want to sell your products and not worry...
How to use blogging to grow your ecommerce business
If you already have an online store, and are looking for ways to improve it, here's a checklist of 8 quick, actionable items you can do today to grow your business. Is a blog really that important for your ecommerce store? When you start an ecommerce business, you might think that you just want to sell your products and not worry...
My story: Why I gave up my plans for an MBA and years in the corporate world to start my own business
I'm Leighton. A few years ago I graduated from college and married my beautiful wife, Ryan. My degree was in Graphic Design, but I wasn't quite sure what type of job I wanted to pursue. My wife is a true globe-trotter, having grown up as a daughter of missionaries and having lived in Paris, Benin (that's in Africa), New Jersey,...
My story: Why I gave up my plans for an MBA and years in the corporate world to start my own business
I'm Leighton. A few years ago I graduated from college and married my beautiful wife, Ryan. My degree was in Graphic Design, but I wasn't quite sure what type of job I wanted to pursue. My wife is a true globe-trotter, having grown up as a daughter of missionaries and having lived in Paris, Benin (that's in Africa), New Jersey,...
How to create an effective call to action for your ecommerce website
A call to action (CTA) is where you encourage the visitors to your site to take a specific action. A call to action might be something like "Sign up for our newsletter" or "Browse products." As an ecommerce website owner, you eventually want visitors to purchase something, so your calls to action throughout the site should funnel your visitors towards making...
How to create an effective call to action for your ecommerce website
A call to action (CTA) is where you encourage the visitors to your site to take a specific action. A call to action might be something like "Sign up for our newsletter" or "Browse products." As an ecommerce website owner, you eventually want visitors to purchase something, so your calls to action throughout the site should funnel your visitors towards making...